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Summary: Direct From Dell - Michael Dell and Catherine Fredman, Review and Analysis of Dell and Fredman's Book
EAN13
9782806239679
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: Direct From Dell - Michael Dell and Catherine Fredman

Review and Analysis of Dell and Fredman's Book

Business Book Summaries

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This work offers a summary of the book “DIRECT FROM DELL: Strategies That
Revolutionized an Industry by Michael Dell with Catherine Fredman”.

Dell Computer has grown from a start-up company in 1984 (with $1,000 in
capital) to become the second largest manufacturer and marketer of computers
in the world (with more than $18 billion in annual turnover) through its
ability to approach things differently from everyone else in the same
industry.

Dell lives and dies on the strength of its competitive edge, which is built
around how effectively it can execute eight specific competitive strategies.
While Dell demonstrates these strategies work well in the computer industry,
they are equally applicable in all fields and in all industries alike -- so
long as you have the curiosity to think creatively and the commitment to act
on what you observe.

As new models for doing business in the information age emerge and become
better established, these competitive strategies are even more important,
because they are flexible and powerful enough to be adapted to the
requirements of the new business models. They provide a foundation, from which
future growth can be launched.
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