Customer Relationship Management

Understand customer relationship management in no time! Find out everything
you need to know about this powerful tool with this practical and accessible
guide.

Customer relationship management is a valuable tool in an increasingly
competitive business world. It allows companies to find out who their
customers are and what they want, which enables them to tailor their
communication and offers to their clients. No matter what your sector of
activity, an effective CRM strategy will boost customer satisfaction, increase
performance and give you a valuable edge over the competition.

In 50 minutes you will be able to:
•Understand the wide range of tools and techniques used in customer
relationship management
•Tailor your communications to your customers’ needs and expectations
•Evaluate the success of your CRM strategy based on a number of key
performance indicators

ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING
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economic world of today. Our publications will give you elements of theory,
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