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The SAGE Handbook of Social Media Marketing
EAN13
9781529788433
Éditeur
SAGE Publications Ltd
Date de publication
Langue
anglais
Fiches UNIMARC
S'identifier

The SAGE Handbook of Social Media Marketing

SAGE Publications Ltd

Livre numérique

  • Aide EAN13 : 9781529788433
    • Fichier EPUB, avec DRM Adobe
      Impression

      27 pages

      Copier/Coller

      27 pages

      Partage

      6 appareils

    84.05
Social media marketing has become indispensable for marketers who utilize
social media to achieve marketing objectives ranging from customer care to
advertising to commerce. This Handbook explores the foundations and
methodologies in analysing the important aspects of social media for
organisations and consumers. It investigates critical areas concerning
communities, culture, communication and content, and considers social media
sales. This Handbook brings together the critical factors in social media
marketing as the essential reference set for researchers in this area of
continued growth. It is essential reading for postgraduate students,
researchers, and practitioners in a range of disciplines exploring the area.

Part 1: Foundations of Social Media Marketing

Part 2: Methodologies and Theories in Social Media

Part 3: Channels and Platforms in Social Media

Part 4: Tools, Tactics, and Techniques in Social Media Marketing

Part 5: Management and Metrics in Social Media

Part 6: Ethical Issues in Social Media
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