- EAN13
- 9781529788433
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 16/06/2022
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Livre numérique
-
Aide EAN13 : 9781529788433
-
Fichier EPUB, avec DRM Adobe
- Impression
-
27 pages
- Copier/Coller
-
27 pages
- Partage
-
6 appareils
84.05 -
Fichier EPUB, avec DRM Adobe
Social media marketing has become indispensable for marketers who utilize
social media to achieve marketing objectives ranging from customer care to
advertising to commerce. This Handbook explores the foundations and
methodologies in analysing the important aspects of social media for
organisations and consumers. It investigates critical areas concerning
communities, culture, communication and content, and considers social media
sales. This Handbook brings together the critical factors in social media
marketing as the essential reference set for researchers in this area of
continued growth. It is essential reading for postgraduate students,
researchers, and practitioners in a range of disciplines exploring the area.
Part 1: Foundations of Social Media Marketing
Part 2: Methodologies and Theories in Social Media
Part 3: Channels and Platforms in Social Media
Part 4: Tools, Tactics, and Techniques in Social Media Marketing
Part 5: Management and Metrics in Social Media
Part 6: Ethical Issues in Social Media
social media to achieve marketing objectives ranging from customer care to
advertising to commerce. This Handbook explores the foundations and
methodologies in analysing the important aspects of social media for
organisations and consumers. It investigates critical areas concerning
communities, culture, communication and content, and considers social media
sales. This Handbook brings together the critical factors in social media
marketing as the essential reference set for researchers in this area of
continued growth. It is essential reading for postgraduate students,
researchers, and practitioners in a range of disciplines exploring the area.
Part 1: Foundations of Social Media Marketing
Part 2: Methodologies and Theories in Social Media
Part 3: Channels and Platforms in Social Media
Part 4: Tools, Tactics, and Techniques in Social Media Marketing
Part 5: Management and Metrics in Social Media
Part 6: Ethical Issues in Social Media
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