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Summary: Creativity, Inc., Review and Analysis of Catmull and Wallace's Book
EAN13
9782511035733
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: Creativity, Inc.

Review and Analysis of Catmull and Wallace's Book

Business Book Summaries

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  • Aide EAN13 : 9782511035733
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  • Aide EAN13 : 9782511035733
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The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.:
Overcoming the Unseen Forces that Stand in the Way of True Inspiration".

This complete summary of the ideas from Ed Catmull and Amy Wallace's book:
"Creativity, Inc." explains how to create a work environment in which
employees work together effectively and never lose their creativity. A great
culture is crucial for new ideas to keep coming up. Once this culture is
created, it must also be protected from potential risks.

This summary develops the seven core principles used by Pixar Animation
Studios:
1\. Always have the approach that quality is the best business plan of all
2\. Don't look at failure as a necessary evil – instead it's a necessary
consequence
3\. Work on the basis that people are more important than ideas
4\. Prepare for the unknown because random events are going to happen
5\. Don't confuse the process with the goal of making something great
6\. Everybody should be able to talk with anybody in your organisation at all
times
7\. When giving candid feedback, make sure you give good notes

Added-value of this summary:
• Save time
• Understand the the key principles behind creativity
• Create a fertile environment for new ideas

To learn more, read "Creativity, Inc." and build a creative culture as
successful as Pixar's!
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